How To Pick The Perfect White Label Content Marketing Partner
Digital marketing provides some of the biggest bang for your buck when it comes to reaching your key audiences with engaging advertisements. The power of the Internet enables you to reach consumers with tailor-made content wherever their laptops or mobile devices are in reach.
However, we all know that to keep up in the midst of this fast-paced digital landscape, business owners have to put hours of time and effort into producing high-quality content marketing. While you might see this as just part of the cost of doing business, there is another way.
Thanks to white label content providers, your company doesn’t need to shoulder the Herculean task of writing content all by yourself. You can save yourself and your business a headache, and you may even see your SEO numbers and market visibility take an upward climb.
Overview of White Label Content Marketing
White label content marketing is a powerful solution for busy entrepreneurs who want the benefits of high-quality content writing without using up such a large portion of their finite time and energy.
In essence, white label content is outsourced marketing writing. You pay the content provider to produce a blog post, press release, or whatever else, then once the content is completed, you can post it on your own business site as if you had written it in-house.
Outsourcing your content marketing to a white label partner allows you to crank out content while still focusing on the fundamentals of your business.
Different Types of White Label Content Marketing
It is possible to white label nearly any kind of marketing content you can imagine. The obvious choices are blog posts, website copy (such as product descriptions), and social media ads.
However, you can also white label other marketing materials, including PR statements, newsletters, YouTube or podcast scripts, and even white papers, all as part of your digital marketing strategy.
It’s safe to say that if a piece of content can appear on your company’s website, then it can be produced by a white label content partner. Let’s look at specific examples in more detail.
White Label Blog Content
Keeping readers (i.e. current or potential customers) engaged with your brand is vital for business growth. In the digital age, one of the best ways to maintain engagement is through frequent, high-quality blogging.
One of the biggest difficulties with maintaining a strong blogging presence is consistency. Have you ever nailed blogging for a few weeks or even months, only for things to blow up at the office and throw you off of your posting schedule? Setbacks like that get in the way of producing the type of regular content that readers crave.
Consistency is only one part of the game for successful business blogging. If your team’s search engine optimization (SEO) techniques aren’t up to par, you could post an essay every day and it still wouldn’t dent the top results of any search engine. It takes time and skill to know the best keywords and phrases, link usages, and other tactics to improve a blog post’s SEO ranking.
Putting the responsibility of writing your company’s articles in the hands of a white label partner who can produce SEO-friendly blog content can lead to achieving frequent, high-volume content output.
And that can translate to superior reader engagement, which means more eyes on your brand.
White Label Website Copy
Whether you need to beef up your company website’s landing page or spruce up your online product descriptions, website copy can be a lot of work.
Plus, it does more than just take up space on your website. Quality web copy has to catch readers’ attention, provide valuable information, and give them a clear call to action (i.e. buy your product or service). That’s a lot to ask out of copy that people often skim over and scroll through as fast as possible!
When writing copy, white label professionals know how to:
- Take your company’s mission into account.
- Understand your target audience.
- Produce and utilize SEO keywords.
- Draft quality copy.
- Edit copy to match client needs and website design.
Copy that has been through this process is far likelier to engage readers and send them where you want them to go on your site.
White Label Content for Social Media Ads
One of the benefits of digital marketing in general is that its cost-effectiveness gives even smaller businesses a chance to punch above their weight class. Starting at $5 a pop, your business can create and post an ad through Facebook (the largest social media network in the world), Google (the largest search engine in the world), or other outlets.
Like with other forms of digital marketing, in order to be effective, these ads need to be well-written, keyword sensitive, and able to convey all the right information about your brand in only a minimal amount of space.
White label content providers can write quality short-form ad copy to maximize the effectiveness of your company’s social media advertisements.
Benefits of White Label Content Marketing
The idea of outsourcing your brand representation through blogs, web copy, online ads, and more might seem intimidating at first. Is it really worth the trouble?
We are happy to provide a list of some of the biggest advantages of working with a white label content provider:
- Save time, effort, and money.
- Keep your staff focused on your core business.
- Diversify your content subject matter.
- Improve your SEO and marketing visibility.
Save Time, Effort, and Money
If you are dead-set on producing quality content in-house, you basically have two options:
- Hire one or more in-house content marketing writers.
- Delegate the job of content marketing to one or more current employees.
The trouble with the first option is that hiring and managing your own writer(s) is a time-consuming, high-energy task that will likely cost more money in the long run than outsourcing would.
The second option is hardly better, since it requires your employees to do work they may not have been hired for. If an employee wasn’t brought on with the expectation that she possess copywriting skills, it wouldn’t be fair to expect her to beef up your company blog or produce sterling web copy. It’s just not in that employee’s wheelhouse.
By outsourcing your content writing to a white label partner, you can save time, effort, and yes, even money instead of hiring or managing your own writers.
Keep Your Staff Focused on Your Core Business
If you’ve been enlisting your own staff to churn out blog articles and social media adverts, you may feel frustrated that your business isn’t as productive as it could be.
This is understandable, since any time and energy required to produce quality content inevitably takes away from your employees’ abilities to perform their main functions. Sure, a secretary or executive assistant can double as a copywriter in a pinch, but that’s going to keep him from doing his utmost to succeed in the main job that you hired him for.
Delegating content-writing services to a third party gives both you and your team members the opportunity to “keep the main thing the main thing.”
Diversify Your Content Subject Matter
No one person can be an expert on everything, and even a top-notch staff is unlikely to have enough subject-matter expertise to write meaningful content for every given topic under the sun.
So what happens when you want to explore a factor of your industry that would leave whoever does your in-house copy scratching their heads?
White label providers can have a variety of freelancers working for them, so no matter what topic you want your business to host a blog post about, they can find a writer who knows that they’re doing.
For example, if your B2B brokerage wants to write about a new niche industry that none of your employees are well-versed in, you can look to white label blog content as an answer. In no time, you can hire them to produce a diverse array of blog posts and other content beyond what you or your own employees could accomplish by yourselves.
Improve Your SEO and Marketing Visibility
Have you been struggling to master the intricacies of SEO? Does your landing page always fall short of Google’s top 10 search results?
Whether its identifying keywords, adding useful backlinks, tagging your page images, or creating the perfect meta description, maintaining SEO standards is practically a full-time job on its own.
Fortunately, professional copywriters working through white label partners can give your company’s webpages and articles all the SEO tune-ups and high-visibility tweaks they need to get your unique brand out there.
Choosing the Best White Label Content Marketing Partner for You
Once you’ve decided that white label content might be right for your business, you’ll need to decide whether you want to either:
- Outsource content through a third-party company that manages its own writers OR
- Find, hire, and manage your own team of freelancers.
Either option will provide you with some of the benefits described above. However, each approach also has different benefits and drawbacks.
It may seem easier and cheaper to simply hire your own freelance writers who can then produce white label blog content. However, this means that you will have to invest the upfront effort of finding the writers, and it will be up to you to manage them by yourself after they’re on board.
On the other hand, going with a third-party company will likely carry a heavier price tag up front. The tradeoff is that you don’t have to worry about hiring or managing the writers. In addition, you may not know how to find a big enough variety of freelancers to produce content with diverse subject matter, whereas a third-party company can rely upon its own broad network of writers.
What to Expect from a White Label Content Marketing Provider
Even after you’ve decided which route to take for outsourcing your content marketing, there are still plenty of things to consider when searching for a potential content partner.
Some of the biggest concerns are:
- Reliable output
- Clear communication
- Brand representation
- Proven track record
- Flexibility and versatility
Reliable Output
Can the content provider that you’re looking at produce content with consistency? Can you depend on them to get the content your business needs to you in a timely and regular manner? You want to hire someone who can deliver the goods like clockwork.
Clear Communication
No relationship can thrive in the face of poor communication, and content providers are no exception. Your white label partner shouldn’t leave you hanging for days or even weeks on hand. They may not be at your beck and call every waking moment, but they should be responsible enough to keep in touch with you and provide necessary updates throughout the lifecycle of a project.
Brand Representation
Consider how a given white label partner is likely to represent your brand. Will the content they produce reflect well on your company’s reputation? If you’re going to trust your brand to a third party, you need to be certain they understand your business’s core values and principles.
Proven Track Record
Unless you’re knowingly recruiting a content provider that has just opened for business, you should expect to see proof of your content partner’s past success. Do they have a reputation for producing high-quality content? Have they pulled through for their other clients, no matter the difficulty of the task? Past performance is the biggest predictor of future performance.
Flexibility and Versatility
White label partners should be able to meet a variety of client content needs. This doesn’t mean throwing curveballs at a content partner, but they should be able to write about a diversity of topics within your given industry. They should be equally versatile when it comes to other factors, such as the length of the piece or the article format (e.g. listicle versus “Top 10”).
Find a White Label Content Marketing Partner Today
We hope this article has shed some light on the vital role that white label content marketing can play as part of your business strategy. Whether you just want to outsource some blog posts or need skilled writers to overhaul your webpage copy, you can save yourself time and energy, boost marketing visibility, and post a variety of content with the help of white label providers.
